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About Us

In the face of all adversity, our free human spirit strives to achieve, build and make something! The spirit of our gifted Jordanian artisans and manufacturers is represented in the products on display here. You are not looking at just products, you are looking at a society in transformation.

The people of Jordan have long been known for their genuine Bedouin hospitality. But we are a struggling nation with many challenges that face our youth, economy and sometimes even our existence. The local communities that display their products here are full of hope. A hope that translates into making something, something beautiful or useful or unique that they can be proud of.

When you buy a Jordanian product, a handicraft item or a Dead Sea product from here, you are directly supporting a proud Jordanian member of the society. A member fighting for modernity, a decent living and against all forms of inequality. seeks out artisans and manufacturers whose work directly impacts the local community they live in. The struggling wife, can now be productive and proactive in supporting her family. The small business owner, who relied only on incoming tourists to by his products, or the local NGO that supports women in underdeveloped areas. All of them have a stake in shaping the future of Jordan and maintaining its long tradition of moderation, hospitality and friendliness towards all nations.

In here, you will find little stories of success, triumphs against the odds and a continued legacy of traditional handicrafts and select products. Each product has a story behind it, and we would love to share that story with you.

Thank you for visiting our site. If you purchase a souvenir or item from the store, we thank you heartily. And we would love to see you in Jordan soon! It is a wonderful country to visit if you haven't done so already.

To all of you, from all of us at - Thank you!

Emad Mansour
Founder and CEO